I hope this is the right group for my post. I have an Atmel SAM-ICE and the user manual states to download the software from Segger. I have, and the thing seems to behave as stated in the manual, which I have attached here, until step 3.2.2. Once I run JLink.exe again, I no longer see the output I saw initially. Instead I just get a window that says: "connecting to J-Link via USB. I have attached a screen capture of that too. Has anyone ran into a similar issue? By the way, I am reading the UMB08001_JLINK.pdf is that the right manual for the JTAG I have? What can I do to troubleshoot this issue?

Yes. Here is a screenshot. What I meant was I get the output I expect knowing that the target is not connected and once I connect the target I expect to see more such a different voltage, but I actually see less. That is, just a message stating that it is trying to connect to usb.

I just had a breakthrough by accident. The instructions in the user manual stated to connect the JTAG to my target and the power up the target. I figured this means not to connect the target to the usb, which is the power source, until after I connected the JTAG to it. They may have been talking about the reset button; regardless when I connected the JTAG to my laptop to do the screen capture for this post, I also connected it to the target. This time, I did not disconnect the target from my laptop before connecting and the red light on my board stayed up! The first time I ever saw the light stay up. The other thing I did differently is that I taped the JTAG to my desk and the interface may have had a better connection with the pins. If anyone can explain what I experienced so that I know why, I would greatly appreciate it. Oh one more thing; I connected the JTAG to one side of the laptop and the dev board to the other which may create a set up connected to two different usb hubs?
I then checked to see what I see in my development environment, and I see more good news! Actual voltage; note the updated pic attached.
At this point, I like to ask if anyone has seen the error I see in the pic, and know what I can do with it. The open project is the source which I got from Atmel on the usb stick which came with the board. The board type was automatically configured when I imported the source; I'll try to change the board type to what is in the message. I'll also follow up with my contacts at Atmel. If anyone has any suggestions that would help me get more information about the board, please let me know.

I changed the device type, and life is good.